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Customer engagement in banking refers to the interactions and relationships between a financial brand and its customers that cultivate a sense of loyalty, involvement, and investment in the bank's pro...
As we step into 2024, the financial industry faces an array of challenges that demand a reevaluation of the way users interact with financial services. Users now expect more than just seamless functio...
Is it possible to remove friction and improve mobile banking usability in just a few days? Many believe it requires a significant amount of time and financial investment. But that's not true. You can ...
Huge budgets are spent on promoting products that users do not need, and that are not easy and pleasant to use. Product designers and user experience specialists often work under marketing departments...
The rapid development of digital technology is making new demands on financial brands. Marketing methods that used to work perfectly only a decade ago, don't deliver the expected results anymore. Ther...
The most discussed topic of the year at the recent Web Summit 2023 in Lisbon was Artificial Intelligence. Many experts have expressed different opinions, excitement and concerns about the impact of AI...
In recent years there has been growing discussion on the ability of financial institutions to adapt their services to the expectations of digital-first customers. What should financial businesses cons...
Knowing Elon Musk's large-scale approach, his intention to turn X into a bank could have disruptive consequences for the banking industry. However, the conflict between the existing UX patterns of a s...
As the usage of physical cash diminishes and digital consumption skyrockets, traditional banks are undergoing a seismic shift to adapt to changing customer preferences. Digital transformation is resha...
Leading tech companies embed their competitive edge in digital products, setting the stage for success from the start. However, traditional financial firms face a challenge here, especially when adopt...
Almost every financial institution invests a lot of effort and money into improving customer experience (CX) in the banking service they provide. This is the main way to ensure a competitive advantage...
In September 2023, Apple launched the iPhone Wallet app integration with UK users' current account balances and transaction history. The Apple Wallet app's integration with the Open Banking API allows...