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Brett King

Brett King CEO & Founder at Moven

Digital versus Traditional Advertising? Wrong Question

There is a debate that has been raging in Advertising quarters for almost a decade now - which is better Digital Media or Traditional Advertising. The fact that this question is being asked at all shows that most advertisers and institutions don't get consumer behavior in the interconnected world. Considering that agencies are in advertising, you'...

/retail

Brett King

Brett King CEO & Founder at Moven

A better Internet Bank? Who gets it right...

Take a look at your retail or consumer banking website or homepage. I can 100% guarantee that regardless of who you are, and in what market you are in that I know exactly which part of the site is clicked on most. Contact us? Nope. Press Releases - definitely not. The biggest Ad banner on the homepage? Nope... Figured it out. Well the headline giv...

/retail

Brett King

Brett King CEO & Founder at Moven

Brett King: HSBC, BofA, ANZ struggle with Social Media

The 2.0 phenomenon is going strong. Despite Facebook's unbridled success, Twitter's storm to the popular vernacular and FourSquare's recent fanfare, some traditional marketers, bankers and observers still don't get what all the fuss is about. But increasingly they need to... Social media is about giving power to the people. I know it sounds corny...

/payments /retail

Brett King

Brett King CEO & Founder at Moven

Brett King: Are Banks Innovating Fast enough?

Last week I released a blog article and an infographic to stimulate discussion on Innovation in the banking and financial services sector. The blog received a lot of comments and discussions on Twitter and blogs, some taking exception at my supposed "left-wing" political leanings based on the fact that I published the article on Huffing...

/retail

Brett King

Brett King CEO & Founder at Moven

Bankers and Regulators Tackle Reform and Innovation

The Asian Banker Summit for 2010 was held over the 19-20th of April in Singapore with record attendance, in what was the 11th annual occurance of the event. With more than 600 bankers in attendance, the conference was not only the largest Summit on record, but ranks as one of the largest banking events in the world now. The summit had the support ...

/regulation /retail

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