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David Gibbard

Banks Failed Promise of Social Media Marketing

Everywhere you read and hear about the promise of social media, the next great marketing tool designed to lead companies to the Promised Land. Banks and credit unions create a Facebook account, a Twit...

28 Jan 2015
David Gibbard

Creating a Cool and Profitable Bank

In an American Banker article, Creating a Bank that's Both Cool and Fair, Chris Skinner poses a question, “What does ‘cool’ mean in banking?” The question I would ask is, “How do you create a ‘cool’ ...

13 Jan 2015
David Gibbard

Why a Core Banking System Conversion is the Wrong Approach

Ah, remember the old days……, the days when you had to get to your bank or credit union branch before 2:00 PM in order to get a deposit recorded as a transaction for that day. Fast forward to today. As...

06 Jan 2015
David Gibbard

Dancing with the Dinosaur

I was reading an article authored by Marc Rapport, senior writer at Callahan & Associates, called “All For One or One For All?” comparing the different technology strategies of two credit union...

03 Dec 2014
David Gibbard

Bidirection Channel Banking Next Step in Customer Experience

Omni-channel banking correctly places customers or members at the center of the banking experience. Allowing customers the ability to access multiple banking channels while providing the customer the ...

01 Dec 2014
David Gibbard

OmniChannel Flaw Why Bi-Direction Channel Banking is Next

Just when you thought you had the evolution of banking channels figured out I am here to explain the flaw in the latest evolution of banking channels; omni-channel banking. The progression of banking...

29 Oct 2014
David Gibbard

Status Quo Must Change Banks Can Learn from Credit Unions

Credit union membership declined from June 30th 2013 to June 30th 2014 at 54% of all credit unions, according to NCUA data. Median credit union membership was also down 0.4%. for the same period. Over...

14 Oct 2014
David Gibbard

Omnichannel and Digital Banking will Not Succeed in America

Omnichannel and digital banking is such a massive initiative, how do credit union and bank executives get their head around it? There are so many parts, where do you start? Have you ever sat down to c...

01 Oct 2014
David Gibbard

Better System Integration or Fewer Systems to Integrate

I read an article ”Do We Need Better System Integration or Fewer Systems to Integrate?” byTerence Roche, co-founder of Cornerstone Advisors and contributor to Gonzo Banker. In the article he says, “I...

23 Sep 2014
David Gibbard

Putting the Digital Banking Puzzle Together

Digital banking is a relatively new term that encompasses ATMs, mobile banking, online banking and has expanded to include essentially all banking channels except for the branch. Like most iterations,...

18 Sep 2014
David Gibbard

The Digital Divide Banking Opportunity and Failure

I was reading an article today in Credit Union Management written by Lisa Hochgraf, subtitled, Seven steps to success with your largest 'branch'. The article does a good job identifying a problem all...

17 Sep 2014
David Gibbard

Digital Banking ... The New Checking Account?

Back in the old days credit unions and banks aggressively marketed to get your checkingaccount. The reason, banks and credit unions determined that the financial institution that held your checking a...

16 Sep 2014

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