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Smart omni-channel strategies have elevated how brands engage with their customers. Taking the next step, contextual commerce allows brands to create purchasing opportunities throughout the customer j...
When a company chooses the AFC Championship Game to make a big expansion play, you know they mean business. Football fans would have seen WhatsApp's ad comparing sending an SMS with having their mail ...
On the face of it, WeChat is just like any other chat platform. You download the WeChat app onto your mobile phone, register to use the service, and chat with any other subscriber of the service, just...
We live in a world of digital messages. Indeed, we are bombarded with hundreds of digital messages a day, ranging from casual chatter with our friends on our favorite chat platform, to downright rubbi...
There were some high profile announcements of WhatsApp payments available in Brazil (https://tcrn.ch/3dzlnC9) recently. Anybody interested in chat commerce sat up and took notice. Some also tried out...
We truly live in a digital world. I can think of only a handful of things that we spend our time on that is not digital. For the rest, we are dependent on digital devices to interact with our world. N...
There has been a lot of hype about conversational commerce. Many say that this will be the future of how people will interact with technology. In question, however, is how will technology be able to u...
For a start, it is important to define what I mean by chat. In this context, “chat” does not mean that irritating chat-blob that often pops up when you visit a website. Not at all. What I am referring...
As digitalization has transformed businesses the ever-present threat of fraud has grown exponentially. However, banks and their users are increasingly realizing that using chat platforms to manage and...