18 March 2018
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Optimising channels in Turkey

17 July 2007  |  3070 views  |  0 Source: Finextra video, Şebnem Dönbekçi, senior vice president of CRM and marketing, Garanti Bank Sebnem Donbekci, VP CRM and marketing, Garanti Bank

Şebnem Dönbekçi, vice president of CRM and marketing at Garanti Bank, spoke to Finextra at a recent NCR branch transformation event in London.

This short interview covers:

  • How Garanti Bank has built on the success of its self-service channels to invest in the branch network and increase efficiency and sales opportunities
  • How it is has made innovative use of ATM functionality and mobile phone payments
  • Its use of Net Promoter Score for measuring customer satisfaction
  • The importance of pilots when initiating a branch transformation initiative

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