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Verification at the heart of the customer journey

Verification at the heart of the customer journey

Source: Rob Laurence and Dave Cockerill, GB Group

This whitepaper outlines how banks can use robust and effective ID verification solutions to ensure compliant and profitable relationships with customers.

In this age of electronic commerce, it seems ridiculous that customers are still required to put valuable documents such as a passport into the post in order to verify their identity – yet many financial services organisations still rely on this method to meet their compliance and Know Your Customer (KYC) requirements.

But new technology allows a far greater understanding of individual customers – who they are and how they typically behave. Some can even go so far as to flag up key 'life-changing' events before they actually happen, such as alerting banks that a customer is about to move home and therefore change address.

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