Source: Accenture
Women could represent the largest and most profitable market for the United Kingdom’s retail banks, but the institutions’ information technology (IT) systems are too archaic to allow effective tailoring and targeting of financial products, according to a study from Accenture
The report’s author, Natasha Miller, a senior executive in Accenture’s banking industry practice, comments: “Our research found that UK banks could create sizeable sales opportunities with women if the institutions were better able to target this demographic with the right products, and advice at the right time."
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