The basis of business success in today's corporate banking market is related to a bank's ability to design and deliver unique value creating solutions for its clients.
A new type of financial organisation is emerging that provides the full range of corporate investment and commercial banking products and services. This increase in the scope of bank offerings will have a dramatic impact on client relationship management associated with corporate banking. The desired role of the relationship manager is that of a problem-solving professional and company champion. Full service banks that best master this more sophisticated way of doing business will theoretically have the competitive edge.
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