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Private and confidential

Private and confidential

Source: EDS

EDS and Ipsos Reid investigate American and Canadian consumers’ habits, perceptions and requirements concerning the growing use of CRM systems and the security and privacy of their personal information.

Respondents confirm a high level of confidence that banks and financial institutions are addressing their security and privacy requirements. But, they also indicate that if a security breach occurs, the consequences will be severe, with around a third of consumers prepared to close all accounts and move to another bank.

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