European e-brokers must focus on geographic expansion through acquisition rather than organic expansion and become investment management portals as the e-wealth management space heats up, advises Datamonitor.
As the markets have turned nasty, e-brokerage account growth in Europe has dried up. In a consolidating market, online brokers wanting to be endgame players need to find new routes to value creation.
This brief assesses the current state of the European e-brokerage market and the main underlying drivers for market development. In particular, the focus is on the impact of the recent bear market among technology, media and telecommunications (TMT) stocks on trading volumes and customer acquisition rates, together with analysis of consolidation and pan-Europeanisation trends amongst the leading e-brokerage players and discussion of the broadening of e-brokerage services.
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