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Avoiding the austerity trap

19 February 2004  |  1325 views  |  0 Bob Suh from Accenture

In today's uncertain business climate, IT investment is often in the budgetary crosshairs. But in fact, now is the ideal time to upgrade existing infrastructure and invest in next-stage technologies that create value, suggests Bob Suh, a managing partner at Accenture.

Management decision making can be fairly straightforward when the economy is clearly headed in one direction or the other. When it is growing,business leaders invest to meet demand. When it is shrinking, they cut costs to meet quarterly earnings expectations.
But what do executives do when the economy has bottomed out and growth is somewhere on the horizon but not yet robust? When the obvious cuts have been made and pricing power is a distant memory, how do companies continue delivering share-holder value while they wait for vigorous growth to kick in? What will it take to achieve high performance in these uncertain times?» Download the document now 486Kb PDF

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