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Casting the CEO as TV mogul

29 November 2002  |  405 views  |  0

In a time where high profile scandals and failed mergers have forced a demand for boardroom transparency effective corporate communication is now the most important issue facing businesses today. This IDC white paper commissioned by BT Broadcast Services on the rise of corporate TV examines how new technology is revolutionising business communications.

Increased market pace and internationalisation also mean that CEOs need to think about transforming their boardrooms into broadcasting studios and their PCs into interactive TVs, if they want to truly succeed.
The financial sector, in particular, is becoming more demanding, requiring increased levels of information on a regular basis. By using a corporate TV solution, financial analysts can be kept updated on market developments and, in real time, inform stakeholders of those happenings.
BT Broadcast Services is one of the world’s leading suppliers of global broadcast solutions, providing a comprehensive range of terrestrial and satellite based multimedia transmission solutions as well as content and customer management services.» Download the document now 220Kb PDF

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