The Internet is increasingly established as a significant channel for financial services companies, but it is far from being the dominant medium that many were predicting a couple of years ago, concludes the 51st CBI/PricewaterhouseCoopers UK financial services survey.
The research, which tapped an increase in overall business optimism, indicates that financial institutions are waiting for users to catch up with the online banking infrastructure they have developed.
The take-up of online services is expected to continue, says PwC, but is unlikely to grow significantly faster than the e-literate population within the wider economy.
The survey also reports an expected increase in IT spending among the insurance and life sectors.
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