New account acquisition has always been a main area of focus for financial institutions, as well as one of their main challenges - and in an increasingly digital world this challenge takes on new dimensions. Successful acquisition of new small business and corporate customers requires banks to deliver the right type of user experience: and customers’ expectations of that experience are more demanding than ever before.

Onboarding is a critical component of overall user experience, yet it is an area where most banks admit they are not where they want to be. Onboarding continues to be challenged by manual processes and paper exchanges, with the same information being collected several times. Such experiences lead to customer frustration and often process abandonment.

This webinar from Finextra in association with Avoka brought together expert speakers from Avoka, Aite Group and a leading financial services firm to explore the growing focus on improving user experience for small business and corporate customers - and the critical role of onboarding in achieving this goal. The discussion examined banks’ key challenges, customer expectations, and the ways in which technology is evolving to reduce abandonment and address new market demands.

Speakers Included:

• Steve Demchuk, Chief Product Officer, Avoka
• Christine Barry, Research Director, Aite Group
• Dan Wilkinson, Transition Lead, Lloyds Banking Group
• Thea George, Research Director, Finextra