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The digital transformation of the CMO

The digital transformation of the CMO

Source: Accenture

The ability to wield, rather than be overwhelmed by, digital technologies will be critical to the future success of chief marketing officers, says Accenture.

The findings from Accenture CMO Insights survey suggest that CMOs are selling themselves short. The question isn’t whether they can effectively take advantage of digital channels — they are proving they can — but whether they can be catalysts working across the organisation to welcome the broader digital opportunities and protect against the digital threats

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