As social media enters its era of maturity, organisations are having to rethink the ways they have historically managed their brands, according to this report from UK bank first direct.
The report looks at best practice as well as highlighting the issues and potential pitfalls facing an organisation in managing its brand. The report also sets out the 10 brand management principles for the 'mature era' of social media."
The report's findings are based on interviews with social media experts at well known organisations including O2, Sainsbury's, GiffGaff, The Met Office and Teleperformance, and one of the regular themes highlighted is the concern over the proliferation of social networks.
Companies can become overwhelmed by the sheer number of channels they are expected to be active in, and in turn consumers are finding themselves overwhelmed by social media spam as less experienced brands try to grab attention with ill thought out campaigns.
Download the document now 1.4 mb (PDF File)