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Social media and financial services: Behind the 'consumer curtain' - webcast

21 September 2010  |  38819 views  |  0 Source: Finextra


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There are plenty of case studies on banks and social media on the retail and consumer side - mostly disaster stories about what happens when banks fail to use social media effectively. But what about corporate, transactional and/or investment banking? Does social media have a place behind the consumer curtain within the banking community?

Finextra, SWIFT and Cognito Analytics gathered a panel of leading banks, at this year's Sibos, who all have had experiences with social media and Web 2.0.

  • Leslie Klein, head of GTS Marketing, Citi
  • Kees Moens, senior communications manager, Internet, ING
  • Alyssa Gilmore, head of analyst relations, SunGard
  • Hakan Aldrin, managing director for The Benche, SEB
  • Elizabeth Lumley, special projects editor, Finextra (moderator)

These institutions discussed the following during the web panel debate:

Citibank's marketing of Sibos on Twitter drove up visits to the bank's corporate micro-site for the international banking event by five-fold in advance of the show.

While the bankers on the panel described themselves as 'conservative' to 'moderate' on the use of social media by employees, SunGard sees technology as a force for good in the corporation, driving collaboration and knowledge-sharing across the group.

Citi has been engaging in similar closed loop pilots with IBM, using Big Blue's technology to run three-day corporate 'jam sessions' on particular themes, such as innovation. Citi will continue these experiences and plans to continue to experiment both internally and externally with targeted 'micro-communities' of clients.

SEB went into detail about the use of its professional networking site The Benche, while ING examined its use of social media outside of its well-known retail banking activities.

You can comment on the panel via Twitter by using the #SibosSM hashtag.

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