Battling toward a healthy future, banks must act today to redefine their business models, restore client trust and understanding, and reform their risk management culture, says IBM.
With many economies moving toward recovery, now is the time for banks to chart their course to a new reality. Where should they begin?
The IBM Institute for Business Value looks for answers from survey data collated from 7300 consumers in 13 countries and from 2500 business leaders from 500 firms, as well as qualitative interviews of more than 100 executives and secondary research.
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