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SmartStream Technologies targets market

18 January 2010  |  4095 views  |  0 Source: Finextra SmartStream logo

Project Brief

Generate traffic to website and create leads via a series of download campaigns using marketing tools such as white papers, research and event invitations.

Format

Combination of advertising inventory including: homepage promotion, targeted news channel advertising and outreach campaigns via e-newsletter sponsorship and direct email campaigns.

Feedback:

"Finextra consistently run lead generation and branding campaigns, that get our message across to the right target audience giving SmartStream an easy ROI," says Ginette Lacroix, UK & European Marketing Manager, SmartStream Technologies.

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