Resources
See latest resources ยป
Understanding the e-wallet user: a market research report

Understanding the e-wallet user: a market research report

Source:

Research by MasterCard suggests that online shoppers will be more receptive to e-wallets issued by financial institutions than those issued by competing non-bank providers.

The study, "Understanding the E-Wallet User: A Market Research Report", analyses the consumer e-wallet experience, focusing on user attitudes towards different types of e-wallet providers and exploring desired e-wallet functionality.
The majority of those polled express a preference for e-wallets hosted by financial institutions over those sponsored by Internet companies (36%) and Internet service providers (11%). Bank-issue wallets are associated with greater security, privacy and merchant acceptance, states the research. Consumers also express an interest in having convenient access to other services provided by financial institutions' e-wallet applications, for example person-to-person payment support, account balances, or balance transfers.

Download the document now 7.45Mb

Comments: (0)

Research resources
See all Research resources »
Payments Modernisation: Interoperability fuels the transformation of Cross-Border Payments
/research

Payments Modernisation: Interoperability fuels the transformation of Cross-Border Payments

Register for our latest webinar with Bottomline on Thursday 3 December 2020 at as industry experts discuss the Payments Modernisation: Interoperability fuels the transformation of Cross-Border Payments

On-Demand Webinar - The Art and Science of Customer Relationships
/research

On-Demand Webinar - The Art and Science of Customer Relationships

Accurately quantifying customer experience can seem an immensely nebulous task. While the benefits of improving this are evident, there is no clear method of measuring it.

Central Bank Digital Currency and Monetary Policy
/research

Central Bank Digital Currency and Monetary Policy

A Bank of Canada investigation into the benefits and costs of issuing a central bank digital currency for monetary policy.