Bio
Loreta is Head of Marketing at Rapid Addition - an award-winning electronic trading technology platform.
Career History
Loreta is a digital marketer with more than 8 years of experience, 6 of which are in IT and 4 in the FinTech industry, where she was leading the marketing team at Glue42 (then interop.io). Her passion for FinTech marketing and research resulted in innovations such as the ideation and creation of the Desktop Interoperability Maturity Model for interop.io in collaboration with the industry veterans Steve Grob and Reena Raichura. She was also a finalist at the 2021 U.S. Women in Finance Awards. Loreta is an Agile Marketing practitioner with a focus on process optimization, communications, lead generation, events organization and client/partner marketing.