Profile

Location

Southampton

Member since

2020

Neil Callaghan

BDD at Maru Matchbox UK

Posts: 0 Comments: 2

Neil is Commenting on

Repayment problems mount as BNPL surges

The clamour for regulation even sits with those using BNPL many of whom don't realise it's not yet regulated! See post here based on some research done last weekend....https://www.linkedin.com/posts/neilccallaghan_buy-now-pay-later-how-does-it-work-activity-6876521365298589696-FDeP

17 Dec 2021 Reply Read article

Why intimacy is the next hot topic in digital banking

Really interesting comments there; the new differentiator is emotional connection and not just in FS - we recently launched a programme to measure Emotion in CX with a DIY retailer here in the UK. Measurement allows the client to understand how close they are to the ideal emotional signature and how to bridge the gap in order to drive customer engagement and all the benefits that can bring. It's all based in the recognition that customers 'feel' (system 1) before they 'behave' before they 'think' (post rationalise in a system 2 way) and yet, for too long, everyone has only measured the 2nd 2 because that's where the data was - with system 1 tools we can now measure where the majority of decisions amd reactions are made.

14 Dec 2021 Reply Read article