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Darya Lyhach

PR manager
Noda
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31 Jul 2023
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London
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Followed by John Sims, Martha Boyle and 5 others you follow
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Darya's opinions

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Darya Lyhach

Why UK Merchants Are Choosing QR Codes Over Card Machines

The quiet rise of QR code payments in the UK shows just how much small businesses are rethinking how they get paid.47 For years, accepting payments meant signing up for card terminals, paying network fees, and waiting days for funds to arrive. For many small and mid-sized merchants, that’s no longer a sustainable model. Today, tools like QR code pa...

05 May 2025 /payments Fintech

Darya Lyhach

How QR Codes Are Making Payments Easier for Local Businesses

As contactless technologies continue to reshape commerce, QR codes have emerged as a flexible and efficient method for facilitating digital payments. Ubiquitous across industries, QR codes are not only being used in marketing and logistics but are also becoming a reliable tool for transactions — particularly among small and medium-sized businesses...

23 April 2025 /payments Fintech

Darya Lyhach

Open Banking and Beyond: Rethinking Payment Solutions for E-Commerce

Credit card payments have long dominated non-cash transactions in Europe, accounting for 54% of the market. Yet, as customer preferences shift toward faster, more secure, and cost-effective alternatives, the payment landscape is evolving. Businesses, especially in sectors like e-commerce, are exploring new options to overcome the limitations of t...

27 February 2025 /payments Fintech

Darya Lyhach

Open banking in 2025: trends shaping the future of payments

Open banking is no longer a novel trend — it’s becoming a popular payment method among consumers, and open banking data is leveraged widely across industries. What started from PSD2 legislation in Europe has now grown into the mainstream with adoption accelerating and new technologies like AI taking open banking a step further. Lasma Kuhtarska, Co...

16 January 2025 /payments /predictions Open Banking

Darya Lyhach

Global Payment Trends: What’s Popular in Each Region?

Payment methods around the world have transformed, reflecting the rapid pace of innovation. From traditional cash and credit cards to digital wallets and open banking solutions, consumers now have more options than ever before. Understanding regional payment preferences is key for global merchants looking to enhance their customer experience and

04 December 2024 /payments /markets Fintech

Darya Lyhach

Battling e-commerce fraud: how businesses can stay ahead in the digital age

The rise of e-commerce has revolutionised how we shop, sell, and manage transactions. Yet, with this evolution comes a darker reality — online fraud. As more consumers embrace digital payments, fraudsters are increasingly sophisticated in their attacks, making e-commerce fraud one of the most pressing issues for businesses today. In this art

24 September 2024 /payments /crime Fintech

Darya Lyhach

The Evolution of Payment Methods and Their Impact on E-commerce Efficiency

The way we conduct transactions has evolved remarkably over centuries, transitioning from bartering to digital payments that define our current era. In the digital age, e-commerce platforms benefit from an array of payment options including digital wallets, mobile payments, and open banking—all aimed at providing security and convenience. Th

05 August 2024 /payments Open Banking

Darya Lyhach

Understanding Open Banking: From PSD2 to Global Adoption

Open banking has significantly gained popularity in recent years, and customers have become more willing to adopt it. The latest UK Open Banking Impact report, for example, revealed that in the six months to June 2023, over 11% of British consumers were active users of open banking, an increase from 7% in 2021. But what is open banking, and wher...

21 May 2024 /payments Open Banking

Darya Lyhach

The Future of Mobile Payments: Technologies and Trends to Watch in 2024

As we venture into 2024, the mobile payment landscape continues to evolve at an unprecedented pace, driven by technological advancements and shifting consumer behaviors. This article explores the key trends shaping the future of mobile transactions, offering a glimpse into how businesses and consumers adapt to these changes. 1. The Surge of Smar...

26 February 2024 /payments Fintech

Darya Lyhach

Financial Inclusion Initiatives: A Key to Global Economic Empowerment

Financial inclusion initiatives are transforming the global economic landscape by making financial services accessible to underserved populations. These efforts are about broadening access and empowering individuals to participate more fully in the global economy. Accessible Payment Methods: Widening Economic Participation A fundamental aspect of

17 January 2024 /inclusion Financial Inclusion

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Darya writes about

  • payments
  • financial inclusion
  • markets
  • financial crime
  • predictions

Darya's opinion archive

  • 2025 (3)
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