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Ketharaman Swaminathan

Founder and CEO
GTM360 Marketing Solutions
Member since
17 Apr 2009
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Followed by John Sims, Martha Boyle and 5 others you follow
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Ketharaman's comments

clear
Buy now, regret later? Brits face £2.3bn bill for Christmas shopping

I'm afraid you're the one who has it all wrong.

PayPal approves BNPL basis SSN. LazyPay approves BNPL basis Verified Mobile Phone #. They're only two examples of many BNPL providers who do not even seek any repayment funding source while approving BNPL. That being the case, BNPL repayments cannot be automated. Ergo, my assertion that people forget repayment dates is right. 

I am talking about repaying BNPL with Credit Card. Whatever inexpensive or free credit provided by BNPL is not relevant for those payments. Again, my assertion is right. 

12 Jan 2021 08:25 Read comment

Starling's Boden criticises government over Online Harms bill

LOL nice try. Banks refund Customer but raise a Chargeback and recover the money from the Trainer Seller. The risk of Trainer Seller running away is covered under Acquirer Risk. I know these minutaie of the workings of credit card industry are not widely known among the lay public but I always thought a bank CEO would be aware of them!

11 Jan 2021 12:58 Read comment

Buy now, regret later? Brits face £2.3bn bill for Christmas shopping

Missed Payments and Overspending are features of all form of Credit, including Credit Card, but their high incidence in the case of BNPL is noteworthy. I remember reading that a lot of people miss BNPL repayments not because they don't have money to pay on the due date but because they forget about the due date. This might seem strange in the day and age of calendar apps on smartphones and alerts on smartwatches but, I guess, some things never change! Another thing is, in a quirk of consumer behavior, many BNPL customers apparently repay their installments with good old Credit Card! Which begs the question as to why they didn't pay for the basic purchase with Credit Card in the first instance!

11 Jan 2021 12:49 Read comment

Simple shuts down

"deposits held at seven of the leading neobanks total $1.68 billion, about 0.014% of all deposits held in US banks." (Source). This stat shows that neobanks have had negligible impact on the banking industry despite being around for a decade.

That said, just as pioneering neobanks like Simple are shutting down, latecomer neobanks like Ally, Chime, et al seem to be doing well. I find that mysterious!

08 Jan 2021 13:20 Read comment

The challenge of chargebacks

"Chargebacks can occur in three main ways. They can either be raised mistakenly when a customer forgets or does not recognise a purchase".

I can count most two ways. What is the third? 

07 Jan 2021 14:52 Read comment

Venmo introduces cheque cashing feature

Any idea why Venmo charges ad valorem fee for check cashing? Can't a flat fee cover its cost and deliver reasonable margin? After all, as a fintech, Venmo is not supposed to be like greedy banks or have the high costs of maintaining legacy systems.

06 Jan 2021 12:46 Read comment

Judge backs PayPal over CFPB in prepaid card case

Kudos to the Federal Judge for nipping CFPB's regulatory overreach in the bud.  

06 Jan 2021 12:01 Read comment

Klarna rapped by UK watchdog over Covid credit promotion

When finserv companies give credit, they attract the charge of driving people into debt. When finserv companies don't give credit, they invite the criticism of Financial Exclusion.

Despite this "Heads You Win, Tails I Lose" situation faced by it, I'm amazed at how finserv somehow still manages to be a top spender in digital advertising among all industry verticals:)

24 Dec 2020 14:05 Read comment

Icici Bank releases online platform to help foreign companies set up in India

Great initiative by ICICI Bank. Kudos. Can't recall a single bank offering such a service anywhere in the world, so it could be a globally pioneering initiative as well. Keen to know if and how much ICICI Bank will charge for this service. 

23 Dec 2020 13:19 Read comment

Lloyds Bank is first in the world to connect to Swift gpi Instant

@JamesPiggot:

Let's see!

If you're right, then this new launch by Lloyds is like "all dressed up and nowhere to go" because, since Lloyds is reportedly the first bank in the world to connect to SWIFT gpi Instant, then it must mean that no other bank is connected to it!

03 Dec 2020 12:19 Read comment

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Ketharaman writes about

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Ketharaman's opinion archive

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