17 October 2017
Sean Bowen

Push Technology Blog

Sean Bowen - Push Technology

32Posts 85,727Views 3Comments

The Age of the Customer

31 January 2014  |  2784 views  |  0

The future belongs to customer-obsessed enterprises, according to Forrester CEO, George Colony. He says we are now in the "Age of the Customer", a 20-year business cycle in which the most successful companies will reinvent themselves to systematically understand and serve increasingly powerful customers. The age of the customer, he predicts, will change everything at the intersection of business and technology.

Speaking at LeWeb Paris in early December, George Colony focused on one early element of customer empowerment – the mobile mind shift. He says customers expect any information or service they desire be available to them on any device, in context, at their moment of need. Forrester has even developed a global Mobile Mind Shift Index that measures how far along a group of consumers are in this change in attitude and behavior.

What does all this mean? It means that organizations will need to think hard about their mobile engagement with their customers. Developers writing mobile apps will need to find ways to instantly deliver the right services, information and context to the right customer, across any device he or she may be using. Data distribution will become essential. In fact, successful organizations will need three key data distribution capabilities:

  1. Speed and performance – the essence of engaging increasingly impatient and tech-savvy users.
  2. Efficiency – distributing data intelligently in real time and improving the user experience while at the same time optimizing network utilization.
  3. Scalability – to meet the demands of large numbers of concurrent users and end devices.

With these capabilities in place, organizations will be able to increase revenue opportunities, reduce expenditure and improve the application experience and mobile engagement. They will also be in a much stronger position to master any challenges that the age of the customer may bring.


TagsMobile & onlineInnovation

Comments: (0)

Comment on this story (membership required)

Latest posts from Sean

Going Beyond Location... It’s Context That Will Count

30 July 2014  |  1815 views  |  0 comments | recomends Recommends 0 TagsMobile & onlineInnovation

Is The World Ready for The Internet of Things?

23 July 2014  |  2804 views  |  0 comments | recomends Recommends 0 TagsCardsMobile & online

Going Beyond Location it’s Context That Will Count

22 July 2014  |  1402 views  |  0 comments | recomends Recommends 0 TagsMobile & onlineInnovation

Study Reveals Poor Performance Results in Loss of App Users

10 July 2014  |  1923 views  |  0 comments | recomends Recommends 0 TagsMobile & onlinePayments

Enterprises up Investment in Integrated Business Vision

07 July 2014  |  2532 views  |  0 comments | recomends Recommends 0 TagsMobile & onlineInnovation

Sean's profile

job title CEO
location London
member since 2012
Summary profile See full profile »
As co-founder of Push Technology, Sean has created a company that is exciting, innovative and driven. Passionate about business and technology, Sean has helped organisations realise the full potential...

Sean's expertise

Member since 2012
32 posts3 comments
What Sean reads
Sean's blog archive
2014 (17)2013 (11)2012 (4)

Who's commenting on Sean's posts