29 July 2016
Elizabeth Lumley

Elizabeth Lumley

Elizabeth Lumley - Rainmaking Innovation

165Posts 644,002Views 172Comments
Social Banks

Social Banks

Social Banks is a group that aims to discuss trends and debate as the financial services take their first steps into social media. Twitter, Facebook, LinkedIn etc..debate all here.

At least it isn't pink ...

07 February 2012  |  3479 views  |  1

Citi recently re-launched its personal finance site, Women & Co - opening up the site to non-Citi customers. 

Well done, finally we women have a personal finance site that speaks to the issues that really matter to women "...career, family, home, investments, and lifestyle..." 

Because we all know men are never interested in any of the above. And, why is it that only women seem to care about "lifestyle"?

Ok, maybe I'm grumpy today. But a few months ago Lego launched their first playset aimed at little girls ...Lego Friends! Way-hey! And here I was thinking Lego had always made toys for girls ... it was called LEGO. 

I guess even money has a gender bias...

 

a member-uploaded image TagsRetail banking

Comments: (1)

Matt White
Matt White - Finextra - Toronto | 07 February, 2012, 15:39

Coincidently, DailyWorth, an "online community designed to help women master their money" has put out a PR today about a new tie-up with PFM site Mint.

I agree, this gender-specific stuff seems a bit retrograde but then DailyWorth has 250,000 newsletter subscribers so it must what (some) women want.

I also spotted this piece on (very pink) girl-only mobile phones a few weeks ago but they're for the Japanese market so can maybe be disregarded... 

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Elizabeth's profile

job title Director of Global Ecosystem Development
location London
member since 2009
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Director of Global Ecosystem Development at Rainmaking Innovation, Startupbootcamp FinTech & InsurTech.

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