28 October 2016
James Richards

James Richards

James Richards - 80-30

52Posts 213,037Views 2Comments
Online Banking

Online Banking

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Quantifying the value of mobile banking

27 July 2011  |  4891 views  |  1

A recent report from KPMG assesses how the global financial community is responding to the adoption of mobile banking and mobile payments. The report is overwhelmingly positive and highlights some interesting points about the rapid developments in this innovative space.

KPMG states that most large banks and many mid-size banks already offer some form of mobile banking service. It supports this with the statistic that almost two thirds of respondents to its survey indicated that mobile banking is either already mainstream or on the verge of gaining traction.

The rapid adoption of smartphones and the meteoric rise of apps and mobile services have left little time for financial institutions to develop a robust business case and therefore a clear delivery strategy for their mobile proposition. The KPMG report highlights that this internal hurdle will be far easier to overcome, however, than external pressures including the development of standards and forming of new partnerships.

Interestingly, the report states that many banks have made incremental changes to their internet banking platform to deliver mobile banking services. I agree that this is a low cost approach but I disagree that it is low risk.

Banks that invest in this way are likely to find themselves stuck on a one way path that addresses the mobile opportunity in the short term but does not cater for the longer term developments. As the report says, there are still many unknowns when it comes to mobile financial services. The lowest risk approach at this stage, therefore, is to partner with third parties. They can take on the challenges of mobile standards, evolving mobile operating systems, security needs and payment functionality, on behalf of the financial institutions that seek to deliver the most cutting edge mobile services.

TagsMobile & online

Comments: (1)

Kelty Wallace
Kelty Wallace - Zoot Enterprises - Bozeman | 29 July, 2011, 16:43

Just as with any other new channel utilized by banks, mobile will have its costs. Where would a bank be today if they indefinitely put off online banking because of the associated costs and risk? Both of these hurdles were troublesome for financial institutions, but that has been met by a huge consumer utilization of online banking. I see mobile going the same way. While there is high risk and cost associated with a fully mobile channel (not just an adaptation of an online site), consumers are trending more towards mobile usage as smartphones are taking the place of traditional computers.

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job title Director
location London
member since 2010
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James is a Director at 80-30, a company providing specialist sales and marketing services to organisations who are looking to enter new markets or launch new, innovative services. He has worked in the...

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