What are Internet users doing on the net? A new study (Redera) produced the following for Finland:
- looking for information 97%
- e-banking 95%
- customer feedback 76%
- public sector services 71%
- shopping 70%
- inquiries (about merchandise) 67%
- booking services 49%
- interacting with associations 43%
- buying music 18%
Comments - banking should be 100% - but in many cases it is done by either wife or husband - and rather few under 18 have used the option - as they seldom have bills to pay or much of balances to admire. The public sector is doing rather well - aided by
using bank id for access control. Inquiries are too high up - web offerings apparently not easy enough. Music is low - Nokia comes with music.
As it is Mr Same Guy who use all these services it is getting increasingly important to see to it that the user experience is as similar as possible across services - irrespective of role - there are no corporate customers.... as outlined in earlier post:
https://www.finextra.com/blogs/fullblog.aspx?blogid=2867