30 May 2017
Paul Penrose


Paul Penrose - Finextra

307Posts 1,316,273Views 246Comments
Finance 2.0

Finance 2.0

A community for discussing the application of Web 2.0 technologies to financial services.

UBank's Twitter offensive

06 May 2009  |  5766 views  |  0

At the risk of becoming a Twitter bore, here's another innovation from the land down under: NAB direct banking offshoot UBank is offering a free IGB USB flash drive to its first 1000 followers on Twitter.

The social media-savvy bank has been twittering since October, and currently has over 300 followers.

Paying for followers may not be the best way to attract a loyal fan base, but as a cheap PR stunt it sure gets the media talking (and we're no exception).

TagsRetail banking

Comments: (0)

Comment on this story (membership required)

Latest posts from

Paul's profile

job title Head of Research
location London
member since 2007
Summary profile See full profile »
I'm responsible for editorial content and quality control across the full range of Finextra media.

Paul's expertise

Member since 2006
307 posts246 comments

Who's commenting on Paul's posts