An article relating to this blog post on Finextra:
Bank of America taps Twitter
Bank of America has become the latest financial institution to tap micro-blogging site Twitter, launching a feed to provide advice and help to customers.
Bank of America twitterer David Knapp at
BofA_help has outed an impersonator operating under the monicker
The anonymous BofA imposter set up his Twitter account yesterday and claimed to be a bona fide staffer at the West Coast bank.
Knapp contacted him online saying: "I work for Bank of America, please send me a DM so we can discuss your presence on Twitter. You're considered an impersonator."
Fearful of a visit from m'learned friends, bofabanker swiftly changed his profile from "I work at the bank you love to hate" to "I own stock in bofa. some is in my 401k, and I like to trade BAC every day. I also indirectly lend to them."
As Matt first pointed out in an
earlier blog, there's nothing to stop anyone from setting up as a bank on Twitter and talking down the brand. Kudos to Knapp for nipping this one in the bud so swiftly. Other banks take note.