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An article relating to this blog post on Finextra:

Bank of America taps Twitter

Bank of America has become the latest financial institution to tap micro-blogging site Twitter, launching a feed to provide advice and help to customers.

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Bank of America outs Twitter imposter

Bank of America twitterer David Knapp at BofA_help has outed an impersonator operating under the monicker bofabanker.

The anonymous BofA imposter set up his Twitter account yesterday and claimed to be a bona fide staffer at the West Coast bank.

Knapp contacted him online saying: "I work for Bank of America, please send me a DM so we can discuss your presence on Twitter. You're considered an impersonator."

Fearful of a visit from m'learned friends, bofabanker swiftly changed his profile from "I work at the bank you love to hate" to "I own stock in bofa. some is in my 401k, and I like to trade BAC every day. I also indirectly lend to them."

As Matt first pointed out in an earlier blog, there's nothing to stop anyone from setting up as a bank on Twitter and talking down the brand. Kudos to Knapp for nipping this one in the bud so swiftly. Other banks take note.


Comments: (3)

Melvin Haskins
Melvin Haskins - Haston International Limited - 26 February, 2009, 17:24Be the first to give this comment the thumbs up 0 likes

Bank of America world HQ is in North Carolina, not the West Coast.

Matt White
Matt White - Finextra - Toronto 27 February, 2009, 09:40Be the first to give this comment the thumbs up 0 likes

Of course you're right about the HQ Melvin but that's a fairly recent development and follows the NationsBank takeover in '98. I'd say BoA is still considered a West Coast bank - I'm sure you're aware it was founded in California and had its HQ in San Francisco until the deal.

Elton Cane
Elton Cane - News Corp Australia - Brisbane 06 March, 2009, 12:59Be the first to give this comment the thumbs up 0 likes

On the topic of East Coast vs. West Coast, it seems that at least up until two years ago Bank of America branches on different sides of the country ran completely separately systems-wise, and if you moved from one coast to another you could have to open a brand new account if you wanted to do business with your new local branch.

Paul Penrose

Paul Penrose

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