25 May 2017
Peter Roberts

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Peter Roberts - UCL

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Fake Sumo wrestler helps HSBC shoot itself in the foot

26 August 2008  |  5241 views  |  0

HSBC stands accused of 'cultural insensitivity' after dressing up an overweight white man to look like a sumo wrestler and running it on ads across the UK.

Complaints have come in that it looks like the man's skin tone has been darkened and his eyes have been made to look narrower - however the ad agency concerned claim it's just standard photography make-up.

The British Sumo Federation are not impressed - and neither are many others.

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job title Moodle support
location London
member since 2008
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I was the technical lead on the Finextra family of web sites from 1999 to 2009. I'm at UCL these days supporting Moodle.

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