For a mere 999.99 USD you can splash out on the "I am rich" iPhone app that displays an image of a gem. The developer claims it to be a work of art.

I thought it was a hoax - but there it is in the apps store - 599.99 UKP. "Not for everyone" it says.

Is it art? A cynical comment on Apple's vetting process?

More like a very clever marketing ploy to me. If you take a look - be careful with the buy now button.