23 September 2017
Offline at 101
Steve Ellis

Offline at 101

Steve Ellis - Metia

54Posts 210,943Views 49Comments
Finance 2.0

Finance 2.0

A community for discussing the application of Web 2.0 technologies to financial services.

Monitor110 posts its own obituary

17 July 2008  |  3552 views  |  1

PaidContent seems to have the scoop on this story, Monitor110 has announced it is to close its doors. The reason stated is inability to close a second round of VC funding, after raising an initial $11m in late 2006.

There are lots of companies entering the sector that Monitor110 formerly inhabited, it'll be interesting to see whether they prosper. I'd expect further consolidation and/or fallout.

Monitor110 had high profile venture investor - and blogger at Information Arbitrage - Roger Ehrenberg as one its backers.


Comments: (3)

Paul Penrose
Paul Penrose - Finextra - London | 18 July, 2008, 10:34

Sean Park has an interesting take on this in his Park Paradigm blog. Budding info-entrepeneurs form a line over here.

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Steve Ellis
Steve Ellis - Metia - London | 21 July, 2008, 07:39

Nathan Gilliat, at the Net Savvy Executive, who covers social media monitoring and market intelligence, also has some comments here.

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Steve Ellis
Steve Ellis - Metia - London | 23 July, 2008, 18:42

Roger Ehrenburg - one of Monitor110's backers - offers a salutary post (mortem) here - http://feeds.feedburner.com/~r/InformationArbitrage/~3/339382767/monitor110-a-po.html.

Its worth a read. He cites and expands upon seven mistakes:

  1. The lack of a single, "the buck stops here" leader until too late in the game
  2. No separation between the technology organization and the product organization
  3. Too much PR, too early
  4. Too much money
  5. Not close enough to the customer
  6. Slow to adapt to market reality
  7. Disagreement on strategy both within the Company and with the Board

There are some good points in there for anyone wanting to start a business.

Number 4 - is very true. Strangely I have always felt too much money can distort and confuse start ups from the task in hand: just get the product/service to work well enough a customer wants to use it, world domination can wait.

Number 3 - makes me smile. PR always gets the blame. Here its too much PR :-)

Be the first to give this comment the thumbs up 0 thumb ups! (Log in to thumb up)
Comment on this story (membership required)

Latest posts from Steve

The social angle on Money2020

04 November 2014  |  2073 views  |  0 comments | recomends Recommends 0 TagsPaymentsInnovation

Fintech marketers most fear the enemy within?

28 October 2014  |  2357 views  |  1 comments | recomends Recommends 2 TagsPaymentsInnovation

A look inside the heads of 34 expert fintech analysts

16 January 2014  |  2649 views  |  0 comments | recomends Recommends 0 TagsInnovationTransaction banking

Coinye West: Bitcoin's first celeb branded currency?

03 January 2014  |  2286 views  |  1 comments | recomends Recommends 0 TagsBlockchainInnovation

Social channels: a lightning rod for the whole bank?

30 September 2013  |  3855 views  |  3 comments | recomends Recommends 1 TagsMobile & onlineRetail banking

Steve's profile

job title Founder
location London
member since 2007
Summary profile See full profile »
I'm founder at Metia. We are a global marketing agency that develops great experiences, encourages conversations, influences opinion formers and builds communities. We have over twenty five years expe...

Steve's expertise

Member since 2005
54 posts49 comments
What Steve reads

Who's commenting on Steve's posts