25 October 2016


Retired Member

1,977Posts 6,439,673Views 2,303Comments
Social Banks

Social Banks

Social Banks is a group that aims to discuss trends and debate as the financial services take their first steps into social media. Twitter, Facebook, LinkedIn etc..debate all here.
A post relating to this item from Finextra:

Is this the toughest job in finance? Goldman Sachs seeks social media strategist

01 May 2012  |  21508 views  |  1
Goldman Sachs is on the lookout for a community manager and social media strategist to help the poster boy for Wall Street excess build a "positive online presence".

Social Media Job Shows The Changing Tide

03 May 2012  |  4130 views  |  0

So Goldman Sachs has been slow to embrace social media, is that surprising? Like every decision it’s a matter of weighing up the cost of mitigating the risk versus the benefit. And that’s what I think is interesting about this advertisement.

Whilst the financial sector is quick to use technology that provides an immediate benefit, its instinct is to be inherently cautious. The list of worldwide compliance regulations that any global financial institute has to adhere to would be enough to make a sane man run to the hills. Not to mention the evidence of social media campaigns gone wrong in industry sectors that were quick to exploit it such as food and drink.

Technology has been able to mitigate the risk from data leakage, employee abuse and compliance threats for some time now, which only leaves the question mark around benefit. To maximise its potential in the enterprise, social media needs a far wider deployment than a couple of people on the marketing team. Dealing with enabling traders or advisors to use social media takes more than technology to moderate and archive to achieve compliance. It takes a lot of education too, particularly if people aren’t “social” already.

It’s this part that requires strategy and thought. From training staff how to engage with others on social media, to analysing the results. When personalised interactions are essential or when using library content created by someone such as Goldman Sachs is planning to employ works best. Then there’s the question over what networks achieves the greatest results or when content is best received. Incidentally it’s Friday – apparently it doesn’t matter where you are in the world, particularly between 4-5pm local time, Friday is still the best day for social engagement.

Evidence maybe anecdotal and told behind closed doors at the moment, but those firms that have embraced social media beyond the marketing department are seeing some impressive results. I’m certain that this advertisement from Goldman Sachs will be the beginning of many financial firms placing similar ones as the realisation that the benefits now heavily outweigh the cost of mitigating the risk.

Will it be the toughest job in finance? I seriously doubt it.

TagsRisk & regulation

Comments: (0)

Comment on this story (membership required)

Latest posts from Retired

Fintech innovation in the B2B space has only just begun

12 September 2016  |  10853 views  |  1 comments | recomends Recommends 0 TagsPaymentsInnovation

Protecting Data with DLP

23 August 2016  |  5045 views  |  0 comments | recomends Recommends 0 TagsSecurityBrexit

How to end what ails online commerce

22 August 2016  |  4598 views  |  2 comments | recomends Recommends 0 TagsPaymentsTransaction banking

What internet retailers need to know about Google’s recent webspam report

08 August 2016  |  8291 views  |  0 comments | recomends Recommends 0 TagsPayments

Modelling fixed income: Why realtime analytics are key

29 July 2016  |  5271 views  |  0 comments | recomends Recommends 0 TagsPost-trade & ops

Retired's profile

job title
member since 2014
Summary profile See full profile »

Retired's expertise

What Retired reads
Retired writes about

Who's commenting on Retired's posts

Hardeep Singh
Ketharaman Swaminathan
Graham Seel
Gerard Hergenroeder
Konstantin Rabin
Matt Schofield
Anna Robert
Ian Davis
Steve Patel
Aparty Behera
Karim Maalouf