Welcome to Finextra. We use cookies to help us to deliver our services. We'll assume you're ok with this, but you may change your preferences at our Cookie Centre. Please read our Privacy Policy.
Now dubbed The Great Lockdown, the COVID-19 pandemic has sent economies around the world into recession. In the March quarter, Australia’s GDP fell for the first time in nine years, decreasing by 0.3...
Not getting the hits? Strategy stuck in a rut? Not sure where to go next with your finance content marketing? It’s time to stop second-guessing – and turn to the research. When it comes to effective f...
Podcasts have been around for a long time now, but in finance marketing they’ve been slow to become a standard content offering and have played second fiddle to online video. However, this appears to ...
Content marketing for finance brands isn’t the same as content marketing for other brands - it comes with its own unique challenges that need to be overcome. The first of these is the popular percepti...
With global protests exploding into the news and translating into heated protests and debates across the globe, what position should a finance brand take on this crisis, if any? Hundreds of thousands ...
Website design is a core building block of every finance brand’s digital marketing. Your website is a reflection of your brand, your product and your customer offering, giving you one shot to convert ...
Timely and evergreen content both deserve a place in your finance content marketing mix. How much of each you create in a given budget period depends a lot on your business objectives and supporting c...
2019 brought us the rise of podcasts, micro-influencers and personalisation. In 2020, they’re here to stay — and several new finance content marketing trends will join them. Many are global, but some...