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Alex Kreger

How Customer Centricity Dictates the Business Success in the Digital age

There are two different approaches to gain business success. One worked in the recent past and the other works in the digital present. Marketing age In the recent past, FMCG (Fast-Moving Consumer Goo...

15 Jan 2020
Banking Strategy, Digital and Transformation
Alex Kreger

Seven Smart UX Design Strategies for Creating a Delightful Banking Experience

Despite the fact that financial professionals perceive finances as something rational and clear, for ordinary people it’s a complex task to undertake. Usually, it is not easy and requires a lot of tim...

07 May 2019
Innovation in Financial Services
Alex Kreger

10 Powerful Quotes of Influencers That Believe Banking Has To Change

Great results are based on great inspiration. Banking design is no exception, especially as finance might be the industry most affected by the curse of routine, and this shows in lack of emotions and ...

23 Apr 2019
Innovation in Financial Services
Alex Kreger

The Digital Age Requires a Business Culture Based on a New Mindset

My previous post about transitioning from a “marketing mindset” to an “experience mindset” raised controversial discussions. Some even call it “digital business manifesto.” Anyway, I'm not pretending ...

26 Mar 2019
Innovation in Financial Services
Alex Kreger

Five Customer Experience Trends That Will Lead The Banking Transformation in 2019 and Beyond

It can be a major challenge to adapt a financial company to the fast-paced digital world. For some, it’s not only about success in the future but a question of existence. At the same time, there are h...

08 Jan 2019
Banking Strategy, Digital and Transformation
Alex Kreger

8 Steps to Delightful Banking Using UX Design Methodology

What if there was a banking solution designed by Apple? Would all the other digital financial solutions be forced out of business? There are rumors about what would happen if Google, Apple, Facebook o...

20 Sep 2018
Innovation in Financial Services
Alex Kreger

The Only Way for Banking to Survive Digital Disruption Is an Experience Mindset Implementation

We are witnessing how digital technology disrupts the financial industry. Placing the focus on customer expectations and behavior completely changes the rules of the game ─ something that new technolo...

10 Aug 2018
Innovation in Financial Services
Alex Kreger

Do Not Forget About The User Experience When Choosing a Digital Banking Vendor

The digitalization of the banking industry is rising, especially due to ready-to-use digital banking solutions provided by IT vendors. But are these solutions really best for their users? What threats...

07 May 2018
Digital Banking Trends
Alex Kreger

UX Design Guide: 7 Steps to Make Digital Banking Service or Fintech Product Simple

Each year technology makes the world more complex for people to understand. So, easy-to-use services for consumers are in particularly great demand. Due to the nature of the human mind: it is vital to...

17 Apr 2018
Innovation in Financial Services
Alex Kreger

How Digital Banking Can Meet Young Customers’ Expectations to Survive in the Age of Disruption

In recent years there has been growing a discussion on the ability of traditional businesses to adapt their services to the expectations of customers born after 1980. What should traditional businesse...

08 Feb 2018
Innovation in Financial Services
Alex Kreger

Banking Disruption by PSD2 Takes User Experience Design to the Forefront

Throughout history, banking has remained a closed industry, monopolizing the majority of other financial services. Total digitalization has brought changes to the industry. FinTech gives users the rig...

03 Jan 2018
Disruption in Retail Banking
Alex Kreger

Top 10 Myths about UX and UI Design in Banking and Fintech

Annually, thousands of digital financial services are launched around the world. Many of them do not achieve their goals. This is partly due to the design or, specifically, to the design approach of t...

24 Oct 2017
Innovation in Financial Services