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My love affair with Santander began many years ago when I started meeting some of their amazing people at the start of my journey of selling them Meniga's PFM. Over time many of those people became fr...
Just as I was about to move away from my tentative foray in the psychology of saving I was exploring the other week, my eye was caught by a Google alert about a newspaper article that rapidly brought ...
Following my call for action of a few articles ago I’ve decided to do something about it. Since the industry won’t listen to me faster and set up new ways of studying how their customers truly feel ab...
This was going to be an up-in-arms Brexit post but I’ll spare you all that (on this particular blog) and focus on something that transcends geography and get back to The Emotional Banking Crusade Reve...
While I came up with the Emotional Banking concept a few years ago, it’s only been a year now that I’ve waved my banking-change crusader flag and inflicted my indignation of banks not caring about the...
Tapping into emotions and driving positive ones through addictively delightful interactions- pays. That’s why you need to be a brand. No seriously, I know I’ve been repeating this like a broken record...
Banks need to Switch off Switching and Switch into the Consumer Instead To those of you who read me before it will sound strange that after I spent so long complaining about the fact that people do no...