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Duena Blomstrom

Open Letter to the Challenger Bank Reloaded

Dear Challenger Bank, Me again. Clench away. I know you didn't like this last one I wrote for you. I also know that while you've tried to ignore it because let's face it, "FCA meetings", s...

28 Sep 2015
Duena Blomstrom

Invisible Banking - Challenger Banks - do they know their Tom?

To me "Invisible Banking" is what we all deserve and would be ecstatic to have. It's the concept of banking happening in the background, empowering your Money Moments (TM) and ensuring your ...

21 Sep 2015
Duena Blomstrom

Money Moments, cash and why nobody cares about Bitcoin

Let's get something clear. People don't think of banking. If you're reading this and frowning, chances are you're in Financial Services. They don't. They don't even think of their banks leave alone th...

08 Sep 2015
Duena Blomstrom

Bank Branding's Magic Bullet - Another CxO

This will be short but definitely not sweet. Then again if you are reading one of my articles expecting the latter your segmenting is off. After all I've been writing in the last two weeks about Banks...

17 Aug 2015
Duena Blomstrom

Irrational Bank Loyalty - Part 2: Banks and the Accidental Brand

Oops I guess we have a brand" - Accidental Branding The opposite of intended branding -Awareness, Identity, Advertising and PR as we discussed in Part 1- is what I call "accidental brandin...

12 Aug 2015
Duena Blomstrom

Irrational Bank Loyalty - Part 1

Following what was overwhelming response last week to my "Everything is a brand - everything but a bank" article I've decided I'll explore this further and break down what being a brand in ...

10 Aug 2015
Duena Blomstrom

Everything's a Brand - Everything but a Bank

"What's a brand and why do we want it?" Have you seen Happyish? Critics have murdered it but some parts are absolutely worth watching. There is a scene in the pilot that says it all when it ...

03 Aug 2015
Duena Blomstrom

FinTechS - What's in a name?

A while ago on Twitter I confessed the term "FinTechS" irks me. The plural. It's a new phenomenon and maybe we are just using it to be hipsterishly "in" but there is something abou...

14 Jul 2015
Duena Blomstrom

Bankers - OWN the Owning, you OWE it!

I've spent the past few weeks on the road on a mini-FinTech tour Amsterdam to NYC to Barcelona with another stop in London. I've been part of two cool industry events - my beloved TedXofFinance TM Nex...

10 Jul 2015
Duena Blomstrom

An Open Letter to the Challenger Bank

Preface: Several tens of Challenger Banks are coming to change the Financial Services landscape in the UK. If you’re a banking consumer that is not in our oh-so-controversial Financial Services ind

30 Jun 2015
Duena Blomstrom

The FinTech Gold Rush and Alternative Banking Experiences

If we take a step back and look at what has been happening over the past 2-3 years we have reasons to rejoice. We were but claiming -if vehemently- that banking as we know it will vanish like the reco...

01 Jun 2015
Duena Blomstrom

EX for Banks' Sake!

Anyone who's read from me or spoken to me before, knows I am obstinately passionate about the concept of "Emotional Banking"/"Emotions and Banking" - just "Money and Feelings&...

20 May 2015

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