Nischala Murthy KaushikWipro Ltd. - Noida
20 September 2017 | 10160 views | 2 | Recommends 3
A while ago, I was driving an enterprise wide strategic marketing campaign. Given the nature of the campaign, business importance, impact and reach, I was fairly guarded on the planning and operating model for execution. In simple words - it was a centralized model with well-controlled checks and balances. In one of the checkpoint calls, feedback ...