15 December 2017

Nischala Writes

Archive for: 2015
Nischala Murthy KaushikWipro Ltd. - Noida

My Payments Wishlist as a consumer - for 2016 and beyond

22 December 2015  |  4152 views  |  2 comments | recommendations Recommends 1

A few days back, I came across this video on WestJet Christmas miracle in which an airline asked their flyers about what they'd like for Christmas and gave them surprise gifts based on their responses. It was wonderful to watch the joy on the faces of the travellers to see their wishes fulfilled. With the chill in the air, a holiday / festive mood...

TagsMobile & onlinePayments
Nischala Murthy KaushikWipro Ltd. - Noida

Is your fintech company making the marketing communication mistake most businesses make?

14 December 2015  |  3347 views  |  2 comments | recommendations Recommends 0

The marketing communication mistake most businesses make is "Talking mostly about themselves, not about their customer and WIIFM (What's in it for me?) with respect to the customer" A school friend of mine is part of an NGO whose work focuses extensively on skill development and income generation of children and women for a region in Indi...

TagsMobile & onlineInnovation
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Nischala Murthy Kaushik
Nischala Murthy KaushikWipro Ltd. - Noida

When will mobile payments reach the Tipping Point? 5 years, 10 years or ?????

08 December 2015  |  2942 views  |  2 comments | recommendations Recommends 1

I am currently re-reading Malcolm Gladwell's book The Tipping Point. The crux of the book is around what the author highlights as "The tipping point is that magic moment when an idea, trend, or ...

TagsMobile & onlinePayments
Nischala Murthy Kaushik
Nischala Murthy KaushikWipro Ltd. - Noida

B for Blockchain and C for Content - Do these worlds meet?

01 December 2015  |  3474 views  |  1 comments | recommendations Recommends 1

So block chain is in the hot-seat. News, views and uses are aplenty in the online world. After reading the two articles here in the FinExtra community - Enrico Camerinelli's Blockchain Business Scenar...

TagsMobile & onlinePayments
Nischala Murthy Kaushik
Nischala Murthy KaushikWipro Ltd. - Noida

Competitor Intelligence for fintech startups - Necessary evil?

23 November 2015  |  4099 views  |  1 comments | recommendations Recommends 0

Every business plan template / example that I have seen in the past several years always has a section around “Competitor Analysis”. Typical questions revolve around two areas: 1) Who are the competi...

TagsMobile & onlineInnovation
Nischala Murthy Kaushik
Nischala Murthy KaushikWipro Ltd. - Noida

The 3 C’s which catalyze mCommerce - Content, Community and Campaigns

15 November 2015  |  2046 views  |  0 comments | recommendations Recommends 1

Mobile commerce is worth US$230 billion, with Asia representing almost half of the market, and has been forecast to reach US$700 Bn in 2017. 700 Bn$ is huge in any way you look at it – It is what App...

TagsMobile & onlineInnovation
Nischala Murthy Kaushik
Nischala Murthy KaushikWipro Ltd. - Noida

Mobile Payments - Speed and Convenience at the cost of Human Relationships?

09 November 2015  |  2824 views  |  1 comments | recommendations Recommends 0

In the recent past, the topic of mobile payments (with a focus on the India market) has been of significant interest to me. I have been an active observer, interested user, committed reader and regula...

TagsMobile & onlineInnovation
Nischala Murthy Kaushik
Nischala Murthy KaushikWipro Ltd. - Noida

Trending in India : Running a WhatsApp Business?

02 November 2015  |  4370 views  |  3 comments | recommendations Recommends 1

I started using WhatsApp very late. To be precise, almost 1 year after everyone I know was already an active user- from friends to family to professional connections. There came a point when if anyone...

TagsPaymentsInnovation
Nischala Murthy Kaushik
Nischala Murthy KaushikWipro Ltd. - Noida

The 3 T’s of Today’s Consumer Payments : Trust, Technology and Timing

29 October 2015  |  3293 views  |  1 comments | recommendations Recommends 0

It was my sister’s birthday a few days ago, and I wanted to send her some flowers as a surprise. Since we live in different cities and I have not sent flowers to anyone for ages, I had no clue where

TagsMobile & onlinePayments
Nischala Murthy Kaushik
Nischala Murthy KaushikWipro Ltd. - Noida

Thinking of a new mobile payments solution? The 5 points that will be key to long term success...

23 October 2015  |  3258 views  |  1 comments | recommendations Recommends 0

Innovations in mobile payments is at an all time high. In 2015, I've lost track of the number of new mobile payments related solutions I've come across- both globally and in India. From cab booking ap...

TagsMobile & onlineInnovation
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