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Ketharaman Swaminathan

Why Nobody Went To Jail For The Great Financial Crisis

On the tenth anniversary of the bankruptcy of Lehman Brothers, the media is full of articles questioning why nobody went to jail for the Great Financial Crisis that followed. Take, for instance, A cri...

04 Dec 2018
Ketharaman Swaminathan

How To Make Your Product 10X Better

This is a slightly edited version of my answer to the following Quora question: Usually, there are many apps in the market, the developer remains blissfully unaware of them, develops a similar app w...

07 Nov 2018
Ketharaman Swaminathan

Will You, Won't You, Will You, Won't You Get Your Blockchain App?

A newly started electronic brokerage gave free eTrading accounts to all employees of the company in which I was working in circa 2000. I signed up for one immediately. Since then, I've done all my sto...

12 Oct 2018
Ketharaman Swaminathan

Upside Of Brexit For IT Industry

When my employer posted me to Germany in the early 2000s to open its subsidiary for the so-called D-A-CH (German speaking) market of Europe, we had no reference customer in Germany. When prospects wou...

02 Oct 2018
Ketharaman Swaminathan

Artificial Intelligence in User Interface Design

SAAS users experience frequent UI changes. The sales order button suddenly moves from top left to bottom right of the screen. The funnel report disappears from the splash screen. I could go on and on ...

17 Sep 2018
Ketharaman Swaminathan

Five Ways To Convert Freemium To Premium

To generate rapid traction for their products, many SAAS providers offer a Freemium plan, which is free access to a truncated version of their full blown software that comes at a price. By doing so, t...

04 Sep 2018
Ketharaman Swaminathan

Technology Platform - Go Wide Or Go Deep?

We come across the “Go Wide or Go Deep?” question regularly in our outsourced product management engagements. (Should the term “outsourced product management” intrigue you, see Who The Heck Outsources...

13 Aug 2018
Ketharaman Swaminathan

Three Ways To Boost The Appeal Of Targeted Offers

Targeted offers have become famous. That’s not to say they’ve become popular. The disconnect is because brand managers report low conversion rates of offers made to offers redeemed. One main reason wh...

02 Aug 2018
Ketharaman Swaminathan

Beware Of Committing Harakiri By Lying With Big Data

I recently saw the following post on LinkedIn: “95% of banks in the study have created innovation labs.” This figure seemed extremely high to me. I did a quick-and-dirty survey of three banks in my ci...

16 Jul 2018
Ketharaman Swaminathan

How Blockchain Can Crack The Holy Grail Of Loyalty Programs

Loyalty programs give reward points to consumers for making purchases and let consumers redeem their reward points for gifts. By their very nature, reward points look like an alt-coin and quack like a...

05 Jun 2018
Ketharaman Swaminathan

PSA: Insist On Receipt When You Pay By NEFT And FPS

When you pay someone, you expect to get a receipt for the payment. Especially when that "someone" is a business. Receipt - or "proof of receipt" - must be issued by the Payee / Mer...

18 May 2018
Ketharaman Swaminathan

Open Banking Needs A Blockchain Boost

---------- ACKNOWLEDGMENTS: This is the first post I've published using the "Insert/edit image" feature I recently found on Finextra Blog Editor. Unlike the old "Assign a picture link&q...

02 May 2018

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