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Ketharaman Swaminathan

A Killer Feature For PFM On The Eve Of PSD2

Personal Finance Managers and Mobile Money Management Apps (herewith “PFM”) have been around for over a decade. So far, PFM has focused on budgeting by offering tips to save money on everyday expenses...

04 Dec 2017
Ketharaman Swaminathan

Cheque - The Unsung Hero Of CashlessIndia

As is widely known, there was a severe cash crunch in India on the back of the demonetization of high value currency notes a year ago. To ease the pain, the government of India made a big push to prom...

08 Nov 2017
Ketharaman Swaminathan

Aspirational Selling Is Not Overselling

Every now and then I come across a techie complaining that their sales is overselling, thus making their job of creating a satisfied customer harder. For example, take this OP on Quora, who asks: Is i...

23 Oct 2017
Ketharaman Swaminathan

Overdraft Protection - Another Hot Opportunity For BPOs?

Consumer advocates ranted about overdraft protection fees in 2008, saying the service was forced down upon consumers. While the uninitiated can Google "overdraft protection" for a prosaic de...

22 Sep 2017
Ketharaman Swaminathan

Can Chatbots Replace Humans?

If you think bots will never replace human agents, you’re amongst the lucky few who has been served by intelligent human agents. I admit that I’ve also been among the lucky few at times. But more oft...

14 Aug 2017
Ketharaman Swaminathan

How To Fight Credit Card Surcharge And Take CashlessIndia To The Next Level

I recently read the following tweet: "After Banks figure this out and do something with eKYC, they will realize that people are not ready to pay MDR, want privacy" (https://twitter.com/logic...

18 Jul 2017
Ketharaman Swaminathan

Why Branch And Digital Channels Will Coexist Forever

I noticed a huge crowd during a recent visit to my bank branch. I happened to spot the bank’s Head of Relationship Banking - let me call her Sonia - in the branch. I asked her how come their branch wa...

08 Jun 2017
Ketharaman Swaminathan

Why Is Software Still Built From Scratch?

A few months ago, I'd visited the South Indian temple town of Tirupati with my family. On the way, whenever the train stopped at a station, the engine was switched off. But the air-conditioning still ...

16 May 2017
Ketharaman Swaminathan

Why Does Cash Still Rule Ecommerce In India?

Contrary to popular belief, ecommerce began in India in the mid-1990s, which was way before Flipkart came into existence in circa 2007. I remember placing orders from a dial-up modem on Fabmall, Redif...

21 Apr 2017
Ketharaman Swaminathan

Quantifying The Risk Of Online Payment Failure

I had to pay college fees of INR 300,000 (~US$ 4615). The college supported an array of digital and paper-based payment options viz. Digital: Log in to college website, use college’s ePayment Gateway ...

28 Mar 2017
Ketharaman Swaminathan

Innovative Fintechs Don’t Need No PSD2 Regulation

[Pink Floyd fans won’t need any explanation for this post's title. As for the others… well, it’s never too late to become fans of Pink Floyd!] The recent buzz around Artificial Intelligence and Machin...

14 Feb 2017
Ketharaman Swaminathan

Five Reasons Why PayTM Is Miles Ahead Of Its Rivals

With over 100 million users a year ago, PayTM was already ahead of its digital payment competitors before the Nov. 2016 demonetization of high value currency notes in India. On the back of the push fo...

20 Jan 2017

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