27 May 2017

Talk of Many Things

Archive for: 2015
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Winners Incite Action. Losers Wait For Actionable Insight

06 December 2015  |  1772 views  |  0 comments | recommendations Recommends 0

As a tech marketer, I constantly preach that technology must solve a real-life problem for it to enter the mainstream. I also believe that it's the technology provider's job to explicitly convey how their product or service alleviates concrete pain areas. In the context of analytics, this would mean that analytics is useful as long as you know what...

TagsMobile & onlineInnovation
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Hiding Your Secret Sauce

17 November 2015  |  2133 views  |  0 comments | recommendations Recommends 0

They say every product or service must have a secret sauce. Some startups take the secrecy part of this advice to the extreme by going into stealth mode until they launch. While others point to today’s open world of startup events, mentoring sessions, Twitter and TED talks and question if it’s even possible to have anything secret. Before sharing ...

TagsMobile & onlineInnovation
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Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

How Online Banking Prepares You To Become An Entrepreneur

01 October 2015  |  4250 views  |  1 comments | recommendations Recommends 1

As startup mentors will tell you, a successful entrepreneur needs to: Take risks Move fast but be patient Thrive on ambiguity Online banking is a great way to develop these skills. Here's why: #1. T...

TagsMobile & onlineRetail banking
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Bank Insources Credit Card Reward Redemption Theft

13 September 2015  |  5875 views  |  0 comments | recommendations Recommends 0

In Beware Of Credit Card Reward Redemption Theft, I'd written about the many occasions in the past when I didn't receive my credit card redemption until I chased the bank in question. In all those ca...

TagsCardsRetail banking
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

When Does Correlation Equal Causation?

11 August 2015  |  4853 views  |  2 comments | recommendations Recommends 1

Data purists would rap my knuckles for asking this question and reply, "Never". On the other hand, "data sophists" who're accustomed to lying with Big Data in even more crude ways ...

TagsCardsRetail banking
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Mitigating Fraud Does Not Pay The Bills

20 July 2015  |  5120 views  |  0 comments | recommendations Recommends 0

Many discussions of security standards emphasize how Chip + PIN and Two Factor Authentication reduce fraud loss and exhort countries using Magstripe / Chip + Signature and Single Factor Authen...

TagsCardsRisk & regulation
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Appealing To Millennials - The Challenge For PayZapp Mobile Wallet

05 July 2015  |  1726 views  |  0 comments | recommendations Recommends 0

Since I wrote HDFC Bank's PayZapp Ends My Bill Payment Woes, I’ve made a few more bill payments using the mobile wallet. All of them went through successfully (knock on wood!). I'm even more convince...

TagsCardsMobile & online
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

HDFC Bank's PayZapp Ends My Bill Payment Woes

26 June 2015  |  5302 views  |  0 comments | recommendations Recommends 0

I get around 15 bills a month from a variety of telcos, utilities, and other billers. Being an omnichannel freak, I don't have any bias towards how I pay them, with my choice of payment channel depend...

TagsCardsMobile & online
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Will Millennials Bankrupt Neobanks?

08 June 2015  |  3620 views  |  0 comments | recommendations Recommends 0

Many a neobank seems to be founded on the premise that Gen Y and Gen Z (collectively "Millennials") are digital natives and prefer digital interactions to physical ones in everything includi...

TagsMobile & onlineRetail banking
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Secret Of Survival Of Bank Branches

06 February 2015  |  4901 views  |  6 comments | recommendations Recommends 1

From personal experience and anecdotal evidence, there's no question that retail banking customers are increasingly moving to digital channels to conduct everyday banking transactions like balance inq...

TagsRetail bankingTransaction banking
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