20 February 2018

Talk of Many Things

Archive for: 2011
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

ePayments Have A Long Way To Go

01 November 2011  |  3477 views  |  0 comments | recommendations Recommends 0

My stock trading account and the bank account to which it is linked are both held at the same bank which is a Top 3 private sector bank in India. Around five-six years ago, this bank changed all bank account numbers from 11 to 12 digits by adding a leading zero at the start of the old account number. Therefore, an old account number like 001 0400 ...

TagsPaymentsRetail banking
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

How Banks Can Differentiate By Going The Extra Mile - Part 3

16 October 2011  |  4197 views  |  0 comments | recommendations Recommends 1

When I wrote Differentiate Your Product By Going The Extra Mile, I'd meant it to be the second and concluding post. But, I came across a few more updates on this subject recently that I thought I must share, hence this third part. Yes, as I'd guessed, recent realtime SMS alerts sent by banks in India for credit card transactions are the outcome of...

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Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

How Banks Can Differentiate By Going The Extra Mile - Part 2

18 September 2011  |  4877 views  |  0 comments | recommendations Recommends 1

In Part 1 of this blog post, we'd compared the realtime SMS alerts for credit card transactions sent out by two banks, BANK1 and BANK2. In this Part 2, we'll look at these SMS alerts as 'products' a...

TagsCardsPayments
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

How Banks Can Differentiate By Going The Extra Mile - Part 1

13 September 2011  |  5900 views  |  3 comments | recommendations Recommends 0

Credit card holders in India might have noticed of late that they’re receiving SMS alerts on their mobile phones each time they use their cards. I’m not sure if this is a bank/card-specific initiative...

TagsPayments
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

The Emergence Of ePayment Fraud Chasers

21 July 2011  |  9896 views  |  0 comments | recommendations Recommends 0

The jury's out – well, not even selected - on this latest one but, at 1:1, the verdicts on the two previous lawsuits around EFT and ACH frauds in the USA are matched evenly between corporates and bank...

TagsPaymentsWholesale banking
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Why I Think EBA Clearing's myBank Will Be A Hit

17 June 2011  |  5558 views  |  1 comments | recommendations Recommends 0

No, not because it's innovative - it isn't. I can think of at least one provider of this type of alternative payment each in the USA, UK, Netherlands and India that has been around for several years

TagsPayments
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Do Retailers Want To Have Their Cake And Eat It Too?

20 May 2011  |  5318 views  |  0 comments | recommendations Recommends 0

A month ago, when I read this news item on Finextra about ISIS ditching Discover and deciding to tie up with Visa and MasterCard, something didn't sound right. After all, creating another payment netw...

TagsCardsPayments
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

NetSpend And Actiance Show Banks The Social Media Way To Go

22 April 2011  |  4188 views  |  0 comments | recommendations Recommends 0

Kudos to Actiance for coming up with a product like Socialite that grasps the nuances of social media usage and allows companies, even in highly regulated industries, to enjoy the benefits offered by ...

Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Shift From Credit To Debit And Prepaid Cards

18 April 2011  |  5044 views  |  0 comments | recommendations Recommends 0

The last year has been awash with news and analyst reports about how American consumers are forsaking credit cards and increasingly using debit and prepaid cards. Given that credit cards are a “pay

TagsCardsPayments
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