16 July 2018

Talk of Many Things

Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

How Blockchain Can Crack The Holy Grail Of Loyalty Programs

05 June 2018  |  8803 views  |  0 comments | recommendations Recommends 2

Loyalty programs give reward points to consumers for making purchases and let consumers redeem their reward points for gifts. By their very nature, reward points look like an alt-coin and quack like an alt-coin. Now, thanks to blockchain, reward points can pass the Duck Test and become an alt-coin. I've heard of a few platforms that help brands bu...

TagsBlockchainRetail banking
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

PSA: Insist On Receipt When You Pay By NEFT And FPS

18 May 2018  |  8578 views  |  1 comments | recommendations Recommends 0

When you pay someone, you expect to get a receipt for the payment. Especially when that "someone" is a business. Receipt - or "proof of receipt" - must be issued by the Payee / Merchant so that you can use it to independently prove that the Payee / Merchant has received your money. A confirmation from an intermediary like a Paym...

TagsPaymentsRetail banking
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Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Open Banking Needs A Blockchain Boost

02 May 2018  |  12934 views  |  2 comments | recommendations Recommends 2

---------- ACKNOWLEDGMENTS: This is the first post I've published using the "Insert/edit image" feature I recently found on Finextra Blog Editor. Unlike the old "Assign a picture link&q...

TagsBlockchainRetail banking
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

When Will Fintechs Sell What Consumers Want To Buy?

01 April 2018  |  11221 views  |  0 comments | recommendations Recommends 0

As soon as my daughter was born, I opened a bank account in her name. As a minor, her account was held jointly in her parents' name all these years. My daughter turned 18 recently. I went to the bank ...

TagsCardsRetail banking
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

PayTM Shows How Fintechs Can Lose Trust

04 March 2018  |  6173 views  |  1 comments | recommendations Recommends 2

As we saw in Feature Or Bug - Facebook & Tideplus (hyperlink removed to comply with Finextra Community Rules but this post should appear on top of Google Search results when searched by its title)...

TagsMobile & onlinePayments
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Flight Delay Insurance - Why Blockchain?

07 February 2018  |  7226 views  |  2 comments | recommendations Recommends 1

I covered two Blockchain flight delay insurance products in AXA Fizzy - The New Kid On The Blockchain and Atlas Etherisc – Another New Kid On The Blockchain. In this post, I’ll address the “Why Bloc...

TagsBlockchainInnovation
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Atlas Etherisc - Another New Kid On The Blockchain

15 January 2018  |  5819 views  |  5 comments | recommendations Recommends 0

At the end of my blog post entitled AXA Fizzy - The New Kid On The Blockchain, I'd promised to answer the “Why Blockchain?” question in a follow-on post. I'm not fulfilling that promise yet. Frequent...

TagsBlockchainInnovation
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

AXA Fizzy - The New Kid On The Blockchain

02 January 2018  |  9182 views  |  3 comments | recommendations Recommends 1

I've been asked many times to write about my Blockchain experience. That is not strictly true. I've been asked only twice, most recently by a man in Mumbai, Maharashtra. How can I write about the Bloc...

TagsBlockchainInnovation
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

A Killer Feature For PFM On The Eve Of PSD2

04 December 2017  |  8606 views  |  1 comments | recommendations Recommends 1

Personal Finance Managers and Mobile Money Management Apps (herewith “PFM”) have been around for over a decade. So far, PFM has focused on budgeting by offering tips to save money on everyday expenses...

TagsMobile & onlineRetail banking
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Cheque - The Unsung Hero Of CashlessIndia

08 November 2017  |  7334 views  |  0 comments | recommendations Recommends 1

As is widely known, there was a severe cash crunch in India on the back of the demonetization of high value currency notes a year ago. To ease the pain, the government of India made a big push to prom...

TagsPaymentsRetail banking
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