22 February 2018

Talk of Many Things

Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Flight Delay Insurance - Why Blockchain?

07 February 2018  |  5518 views  |  2 comments | recommendations Recommends 1

I covered two Blockchain flight delay insurance products in AXA Fizzy - The New Kid On The Blockchain and Atlas Etherisc – Another New Kid On The Blockchain. In this post, I’ll address the “Why Blockchain?” question. Here’s a quick recap of the background to this question from the first post: ===== ...the techie in me started wondering what stopp...

TagsBlockchainInnovation
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Atlas Etherisc - Another New Kid On The Blockchain

15 January 2018  |  4732 views  |  5 comments | recommendations Recommends 0

At the end of my blog post entitled AXA Fizzy - The New Kid On The Blockchain, I'd promised to answer the “Why Blockchain?” question in a follow-on post. I'm not fulfilling that promise yet. Frequent readers of this blog would be aware that it's light on research and heavy on personal experience and anecdotal evidence. For reasons highlighted in m...

TagsBlockchainInnovation
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Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

AXA Fizzy - The New Kid On The Blockchain

02 January 2018  |  7106 views  |  3 comments | recommendations Recommends 1

I've been asked many times to write about my Blockchain experience. That is not strictly true. I've been asked only twice, most recently by a man in Mumbai, Maharashtra. How can I write about the Bloc...

TagsBlockchainInnovation
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

A Killer Feature For PFM On The Eve Of PSD2

04 December 2017  |  7603 views  |  1 comments | recommendations Recommends 1

Personal Finance Managers and Mobile Money Management Apps (herewith “PFM”) have been around for over a decade. So far, PFM has focused on budgeting by offering tips to save money on everyday expenses...

TagsMobile & onlineRetail banking
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Cheque - The Unsung Hero Of CashlessIndia

08 November 2017  |  6231 views  |  0 comments | recommendations Recommends 1

As is widely known, there was a severe cash crunch in India on the back of the demonetization of high value currency notes a year ago. To ease the pain, the government of India made a big push to prom...

TagsPaymentsRetail banking
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Aspirational Selling Is Not Overselling

23 October 2017  |  6980 views  |  0 comments | recommendations Recommends 0

Every now and then I come across a techie complaining that their sales is overselling, thus making their job of creating a satisfied customer harder. For example, take this OP on Quora, who asks: Is i...

TagsInnovationStart ups
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Overdraft Protection - Another Hot Opportunity For BPOs?

22 September 2017  |  6081 views  |  0 comments | recommendations Recommends 0

Consumer advocates ranted about overdraft protection fees in 2008, saying the service was forced down upon consumers. While the uninitiated can Google "overdraft protection" for a prosaic de...

TagsRisk & regulationRetail banking
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Can Chatbots Replace Humans?

14 August 2017  |  13934 views  |  0 comments | recommendations Recommends 0

If you think bots will never replace human agents, you’re amongst the lucky few who has been served by intelligent human agents. I admit that I’ve also been among the lucky few at times. But more ofte...

TagsArtificial IntelligenceRetail banking
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

How To Fight Credit Card Surcharge And Take CashlessIndia To The Next Level

18 July 2017  |  15605 views  |  0 comments | recommendations Recommends 1

I recently read the following tweet: "After Banks figure this out and do something with eKYC, they will realize that people are not ready to pay MDR, want privacy" (https://twitter.com/logic...

TagsCardsPayments
Ketharaman Swaminathan
Ketharaman SwaminathanGTM360 Marketing Solutions - Pune

Why Branch And Digital Channels Will Coexist Forever

08 June 2017  |  8891 views  |  0 comments | recommendations Recommends 0

I noticed a huge crowd during a recent visit to my bank branch. I happened to spot the bank’s Head of Relationship Banking - let me call her Sonia - in the branch. I asked her how come their branch wa...

TagsRetail bankingStart ups
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