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Ketharaman Swaminathan

Winners Incite Action. Losers Wait For Actionable Insight

As a tech marketer, I constantly preach that technology must solve a real-life problem for it to enter the mainstream. I also believe that it's the technology provider's job to explicitly convey how t...

06 Dec 2015
Ketharaman Swaminathan

Hiding Your Secret Sauce

They say every product or service must have a secret sauce. Some startups take the secrecy part of this advice to the extreme by going into stealth mode until they launch. While others point to today’...

17 Nov 2015
Ketharaman Swaminathan

How Online Banking Prepares You To Become An Entrepreneur

As startup mentors will tell you, a successful entrepreneur needs to: Take risks Move fast but be patient Thrive on ambiguity Online banking is a great way to develop these skills. Here's why: #1. T...

01 Oct 2015
Ketharaman Swaminathan

Bank Insources Credit Card Reward Redemption Theft

In Beware Of Credit Card Reward Redemption Theft, I'd written about the many occasions in the past when I didn't receive my credit card redemption until I chased the bank in question. In all those ca...

13 Sep 2015
Ketharaman Swaminathan

When Does Correlation Equal Causation?

Data purists would rap my knuckles for asking this question and reply, "Never". On the other hand, "data sophists" who're accustomed to lying with Big Data in even more crude ways ...

11 Aug 2015
Ketharaman Swaminathan

Mitigating Fraud Does Not Pay The Bills

Many discussions of security standards emphasize how Chip + PIN and Two Factor Authentication reduce fraud loss and exhort countries using Magstripe / Chip + Signature and Single Factor Authen...

20 Jul 2015
Ketharaman Swaminathan

Appealing To Millennials - The Challenge For PayZapp Mobile Wallet

Since I wrote HDFC Bank's PayZapp Ends My Bill Payment Woes, I’ve made a few more bill payments using the mobile wallet. All of them went through successfully (knock on wood!). I'm even more convince...

05 Jul 2015
Ketharaman Swaminathan

HDFC Bank's PayZapp Ends My Bill Payment Woes

I get around 15 bills a month from a variety of telcos, utilities, and other billers. Being an omnichannel freak, I don't have any bias towards how I pay them, with my choice of payment channel depend...

26 Jun 2015
Ketharaman Swaminathan

Will Millennials Bankrupt Neobanks?

Many a neobank seems to be founded on the premise that Gen Y and Gen Z (collectively "Millennials") are digital natives and prefer digital interactions to physical ones in everything includi...

08 Jun 2015
Ketharaman Swaminathan

Secret Of Survival Of Bank Branches

From personal experience and anecdotal evidence, there's no question that retail banking customers are increasingly moving to digital channels to conduct everyday banking transactions like balance inq...

06 Feb 2015
Ketharaman Swaminathan

Banks Have Nothing To Fear From Neobanks

According to the Economic Times article Brokerages’ Retail Pain Is Banks' Gain, banks have stolen a march over neobanks in the e-brokerage space in India. Cheaper access to funds and greater trust - ...

25 Jan 2015
Ketharaman Swaminathan

Why I Went From Card To COD

I’ve been shopping online since circa 1998 but, over the years, the following factors have taken the shine off my initial enthusiasm for ecommerce in India: Driven by VCs braying for profits, many ec...

18 Jan 2015

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