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A Finextra Member

Eros card - that's a top idea

There was some discussion in the office about why it was called Eros. When we twigged the reason and that you can't after all use it in Ann Summers it seemed less interesting. Still I imagine early a...

21 Sep 2007
Cringeworthy marketing gallery
Matt White

If this is the future I'll give it a miss

Barclaycard has gone all high tech with its marketing for the new OnePulse card and set up a Micro site called ‘The institute for future living’. A fictional character called Professor Danny shows yo...

14 Sep 2007
Cringeworthy marketing gallery
A Finextra Member

You'd never get a bank choosing a logo this bad...

I looked on with horror today at the replacement for the rather nice London 2012 logo. I liked the old one - the Thames sweeping through the 2012. Classy. We're good at logos and design in the UK. T...

04 Jun 2007
Cringeworthy marketing gallery
A Finextra Member

Blog now or you're fired

In an interesting twist of daftness it would appear blogging is to be made compulsory at Sony BMG, according to The Register. In the past, people have got in serious hot water after blogging and not ...

03 Apr 2007
Cringeworthy marketing gallery
A Finextra Member

Liverpool Victoria name change shocker

Having survived since 1843 on their name, the Liverpool Victoria appear to have had a sudden attack of expensive rebranding. The new name, which only slightly resembles a typo is the catchy LV= as e...

22 Mar 2007
Cringeworthy marketing gallery
A Finextra Member

Information revolution? Marketing farce more like!

Anyone taking a tube in London recently will have spotted some striking posters proclaiming an information revolution. Reading between the lines they seem to be having a go at Google and imply it's a...

12 Mar 2007
Cringeworthy marketing gallery

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