Sanat RaoInfosys Technologies Ltd - London
14 June 2010 | 3422 views | 0 | Recommends 0
Although the worst may be over, banks are still fighting a meltdown in customer loyalty brought about by a lack of consumer confidence and excess of competitive offerings. Since it costs a lot more to acquire customers than hold on to them, retention is nothing short of a magic mantra for gaining competitive advantage. Regrettably, that famed loy...