19 January 2018

Cringeworthy marketing gallery

A Finextra Community Group

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Archive for: April, 2008
Peter RobertsUCL - London

Hey let's dumb it down for the yoof market

16 April 2008  |  3942 views  |  0 comments | recommendations Recommends 0

Have you seen www.urelife.com? I thought this was a Nathan Barley-style spoof at first. Surely a web site can't be this bad? Not even BBC3 looks this 'yoof'. What crack team of marketing geniuses thought this dumbed-down, quasi-text speak would appeal to the kidz? The kids may be young but I bet some of them can actually spell and the rest can sp...

Peter RobertsUCL - London

Brand madness - Apple versus Microsoft

03 April 2008  |  3149 views  |  0 comments | recommendations Recommends 0

The Mail app on the Mac comes with an RSS feed entitled Apple hot news which as you might expect is full of feel-good, brainwashing nonsense about all things Apple. Some of it's interesting - for example in a consumer survey by Changewave - 35 per cent of respondents who plan to buy a smartphone in the coming quarter already want to purchase an i...

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Founded by Peter Roberts
Date 12 Mar 2007
Group profile
A place to look at misguided and ill-informed attempts to be trendy and leap upon assorted passing bandwagons. Ideally this is done without necessarily understanding the true nature of the issues involved. Not just fintech stuff necessarily but anything labelled Web 2.0 is fair game.
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