Sanat RaoInfosys Technologies Ltd - London
23 February 2010 | 3422 views | 1 | Recommends 0
The longer a customer stays with a bank, the less it costs to retain him. In a recent study of banking customers, average product ownership and profitability was found to be 20% higher among those who thought favourably of their bank. I can cite many figures, but the point is made – there is a huge incentive for banks to retain and sustain custome...